Arroyo Grande-based MacDaddy's, a premiere manufacturer of
precious metal and gemstone fishing lures and flies, won the
Golden Apple Award for Innovation in Marketing at the recent
JA New York Jewelry Show in New York City.
The use of the world's first and only “Million-Dollar
Lure” as the focus in marketing its product line was a
major factor in earning MacDaddy's the coveted award, said Teri
Conrad, company co-founder and president.
Upscale publications like JCK, Forbes Life, Stratos and Cowboys
and Indians magazines featured either the company's Diamond
Eye jeweled fly or Million-Dollar Lure in their 2006 holiday
gift sections, Conrad said.
The company also received national and international broadcast
news coverage on affiliates of NBC, ABC, CBS and FOX, as well
as the ESPN and CNN networks and Mexico's Televisa channel.
The Million-Dollar Lure, designed by MacDaddy's co-founder
Mac McBurney, is crafted of three pounds of 14- and 18-karat
gold and platinum and encrusted with 100 carats of diamonds
and rubies - 4,753 stones in all.
Some of the MacDaddy's line, including the Million-Dollar Lure,
were actually used recently at the world's largest marlin-fishing
tournament in Cabo San Lucas, Baja California, Mexico.
For more information, contact Conrad at MacDaddy's Fishing Lures
Inc., 131 Bridge St., Suite A, Arroyo Grande, CA 93420;
call 473-9282; or visit www.MacDaddysfishinglures.com.
