MACDADDY’S INTRODUCES THE WORLD’S MOST PRECIOUS FISHING LURE™ ARROYO GRANDE, Calif. -- MacDaddy’s, the premiere manufacturer of precious metal and gemstone fishing lures and flies, announced that it has selected platinum as the signature medium for its new “Fishing for a Cure breast cancer campaign. A solid platinum lure with a ribbon design in pink sapphires is the lead item in this year’s campaign. Matching earrings are available, and the hooks are removable to allow the lure to be worn solely as jewelry. MacDaddy’s introduced its new platinum jeweled Pink Ribbon decorative lures at the JCK Jewelry Show in Las Vegas, June 1-5. Ten percent of all Pink Ribbon sales will be donated to breast cancer research and recovery. “The nature of platinum, its purity and rarity, makes it the ideal medium for this charity campaign to help in the fight against breast cancer,” said Mac McBurney, co-founder of MacDaddy’s and the company’s chief jewelry designer. “I chose to design in platinum because of the eternal, enduring character of the metal, and its ability to provide an extremely secure setting for precious gemstones.” Platinum is naturally hypoallergenic, which is yet another ideal characteristic for the anti-breast cancer campaign. It is 30 times rarer than gold and will not tarnish or wear down like other metals, Mr. McBurney said. In addition to the solid platinum lures, the company plans to offer a line of copies to allow participation in the campaign by patrons at lesser price levels. These include 14K gold lures with pink sapphires and sterling silver lures with pink cubic zirconia settings. Pricing for these versions is expected to begin at $49.95. Michael O’Connor, jewelry expert and style consultant to celebrities and Platinum Guild International, said that the unusual nature of the product, the solid platinum World’s Most Precious Fishing Lure, and the charity aspect made the Pink Ribbon collection especially appealing. Mr. O’Connor makes regular appearances on the TV Guide Channel, Access Hollywood, and major televised red carpet occasions. “MacDaddy’s caught everyone’s attention last year with its highly successful Million-Dollar LureÔ campaign,” Mr. O’Connor said. “The very special nature of the solid platinum World’s Most Precious Fishing Lure makes it not only the ultimate sporting style accessory and fishing tool, but also offers an altruistic way for sports-minded people to contribute to an extremely noble cause in breast cancer research. “MacDaddy’s Fishing Lures should be commended for their creativity in this goal.” The Million-Dollar Lure earned extensive coverage in national and international media, including upscale publications like the JCK, Stratos, and Cowboys and Indians magazines, as well as broadcast media such as NBC, ABC, CBS, and FOX, as well as the ESPN and CNN networks, and Mexico’s Televisa channel. Forbes Life featured MacDaddy’s Diamond Eye© jeweled fly as the 3rd-day selection in its “must have” 12 Days of Christmas gift feature. The Million-Dollar Lure, designed by Mr. McBurney, is crafted in platinum and gold, and encrusted with 100 carats of diamonds and rubies (4,753 stones in all). The lure was manufactured by Uneek, Fine Jewelry Collections. MacDaddy’s Fishing Lures, Inc. has been designing and selling lures and flies made from solid platinum, gold and precious stones since the company's founding in 2004. Designed for actual use as well as for commemoratives, presentations, and to be worn as jewelry, the MacDaddy's line of lures and flies is available at fine jewelry, gift, and sporting goods stores worldwide, as well as on the Internet. The company won the Golden Apple Award for Innovation in Marketing at the JA New York Jewelry Show for its 2006 Million-Dollar Lure campaign. For further information, contact Mac McBurney, co-founder, at MacDaddy’s Fishing Lures, Inc., 131 Bridge Street, Suite A, Arroyo Grande, CA 93420. Call 805.234.4789. Fax: 805.473.0572. www.MacDaddysfishinglures.com |