MacDaddy's Pink Ribbon Series Breast Cancer Platinum Lures Named Best New Gift Product at ICAST50

World’s Most Precious Fishing Lure Key Item in “Fishing for a Cure” Campaign

ARROYO GRANDE, Calif. --  MacDaddy’s, the premiere manufacturer of precious metal and gemstone fishing lures and flies, announced that its Pink Ribbon series of jeweled lures was voted Best New Gift Product by buyers and media at ICAST, the nation’s largest annual fishing trade show and meeting. More than 600 new products vied for awards in 17 categories at the 50th edition of the show, staged by the American Sportfishing Association in Las Vegas, Nevada, July 11-13.

Led by the “World’s Most Precious Fishing Lure”, a solid platinum spoon set with pink sapphires in the shape of a pink ribbon, the Pink Ribbon series is the focus of MacDaddy’s new “Fishing for a Cure” campaign for breast cancer research and recovery. Mac McBurney, co-founder and chief designer of MacDaddy’s Fishing Lures, Inc., said that 10 percent of the proceeds from all Pink Ribbon sales throughout the year will be donated to breast cancer charities.

The follow-up to the company’s widely publicized Million-Dollar Lure campaign of 2006, the Pink Ribbon series includes a line of copies to allow participation in the campaign by patrons at lesser price levels. These include 14K gold lures with pink sapphires and sterling silver lures with pink cubic zirconia settings. Pricing for these versions is expected to begin at $49.95. Matching earrings are available, and the hooks are removable to allow the lures to be worn solely as jewelry.

Michael O’Connor, jewelry expert and style consultant to celebrities and Platinum Guild International, said that the very special nature of the solid platinum World’s Most Precious Fishing Lure makes it not only the ultimate sporting style accessory and fishing tool, but also offers an altruistic way for sports-minded people to contribute to an extremely noble cause in breast cancer research. Mr. O’Connor makes regular appearances on the TV Guide Channel, Access Hollywood, and major televised red carpet occasions.

“MacDaddy’s caught everyone’s attention last year with its highly successful Million-Dollar Lure campaign,” Mr. O’Connor said. “It’s fitting that they are already being recognized for their creativity with this year’s platinum focus. MacDaddy’s Fishing Lures should be commended for their creativity in this goal.”

The Million-Dollar Lure earned extensive coverage in national and international media throughout 2006. Designed by Mr. McBurney, it is crafted in platinum and gold, and encrusted with 100 carats of diamonds and rubies (4,753 stones in all).

MacDaddy’s Fishing Lures, Inc. has been designing and selling lures and flies made from solid platinum, gold and precious stones since the company's founding in 2004. Designed for actual use as well as for commemoratives, presentations, and to be worn as jewelry, the MacDaddy's line of lures and flies is available at fine jewelry, gift, and sporting goods stores worldwide, as well as on the Internet. The company won the Golden Apple Award for Innovation in Marketing at the JA New York Jewelry Show for its 2006 Million-Dollar Lure™ campaign.

For further information, contact Mac McBurney, co-founder, at MacDaddy’s Fishing Lures, Inc., 131 Bridge Street, Suite A, Arroyo Grande, CA 93420.  Call 805.234.4789.  Fax:  805.473.0572.  www.MacDaddysfishinglures.com

MacDaddy'sÔ, MacDaddy's Fishing Lures, Inc.Ô, Million-Dollar LureÔ, World’s Most Precious Fishing Lure™,  and Fishing for a Cure™ are registered trademarks of MacDaddy's Fishing Lures, Inc. Lures and flies made from precious metals and gemstones, U.S. Pat. Pending.

Media contact: Mac McBurney, 805.234.4789

High-resolution photographs available for download from www.MacDaddysfishinglures.com