Media contact: President/CEO Ben Hobbins (608) 513-3535
Lake Resources Group Expands into New Manufacturing and Corporate Headquarters
Lake Resources, maker of patent-pending IronClads Soft Bait Brands, announced expansion this week into new corporate and manufacturing facilities.
"This is the next step in our ramp up to serve anglers in the US and around the world," said Ben Hobbins, Pres/CEO. "We will have IronClads ready for markets end of February 2008 for the first time. Additionally, our new web-based, e-commerce platform will be up and running early February 2008."
IronClads have been receiving strong reviews in the US and around the world by outdoor writers who have witnessed this technological breakthrough — the unbelievable soft lure strength these lures offer anglers, and greatly reduced plastic waste release into the environment. Prestigious Bassmaster magazine's 2008 Hot Lure Buyer's Guide has listed IronClads Soft Bait Brands as a 2008 Hot Lure Buy.
"We've been testing our bullet proof IronClads soft bait prototypes hard since ICAST 2007 and the results have exceeded our expectations," said Hobbins. "I personally fished a chartreuse 3-1/2-inch wormClad stick series lure with a stinger hook set up and caught 11 fish during Florida inshore and offshore testing. That little plastic wormClad caught a toothy king mackerel, 8 toothy sea trout and 2 sea cats. I missed many more savage strikes. That IronClads brand soft wormClad is still on that pole in Florida with our lure testers who continue to catch fish after fish with it!"
"Inland lake, river and stream fishing of IronClads for bass and other species has also been very successful," stated Hobbins.
"Anglers the world over will find out soon just how effective these lures are; IronClad technology just changes the way we fish soft baits and what it means for the environment in cutting soft lure waste. The world is ready for this global innovation and we are going to provide all anglers our IronClads," added Hobbins.
It has been estimated that over 12,000 TONS of soft plastic lure waste is released in United States waterways every year by unsuspecting anglers. Decades of accrued waste release of this magnitude in our waterways gives rise to genuine concern for all conservation-minded anglers.
IronClads will greatly reduce the release of soft plastic lure waste by way of its globally patent-pending ability to "LockOn" soft plastic lures, almost permanently, to hooks and lure sets without loss of lifelike feel and action of the soft plastics.
"Tournament and amateur anglers love IronClads because they allow anglers to fish —not re-rig, re-rig, re-rig and re-stock, as is the case with conventional soft plastic lures. Anglers can cover more water, catch more fish and win tournaments as a result. Guides and charter services can catch more fish while saving and conserving cash," stated Hobbins.
Lake Resource is a 2008 Sponsor of American Bass Anglers American Fishing Tour and has 7 of American Bass Anglers’ top professional anglers on Team IronClads ProStaff, including Thomas Jones, the 2007 National Champion of the American Fishing Tour in the 1,100 national tournament series.
Lake Resources and Team IronClads is also a 2008 Lowrance Pro Walleye Tournament Trail Title Sponsor and MyOutdoorTV Western States Sportsman Sponsor.
IronClads Soft Bait Brands will be available at stores and distributors starting end of February 2008 everywhere.
Retail points, distributors and anglers can get more information about purchasing IronClads Soft Bait Brands at the Lake Resources website, www.lakeresourcesgroup.com, or at www.ironcladlures.com.
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