Greetings OWAC Members from Lake Resources, inventor and manufacturer of revolutionary, patent pending IronClad® soft bait technologies, lures and components. Lake Resources is delighted to be a new Supporting Member of OWAC.

What are IronClad® technology and products, and what do they mean for anglers and the environment?

For Anglers: IronClad® product technologies render soft bait lures and components ‘’ironclad’’, that is, IronClad® soft bait lures and components are nearly indestructible to fish strikes and regular field use by anglers. IronClad® products LockOn® to hooks and lure sets nearly permanently while retaining ‘’ironclad’’ characteristics. This means more fishing fun for anglers and no more costly duffle-bag stock ups of soft plastics. And Tournament Anglers are salivating for IronClads®: imagine getting in 2 or 3 times more casts and covering that much more water during a tournament: this means won tournaments.

For the Environment: IronClad® technologies halt the release of harmful soft lure plastic materials because our lures stay on hooks and lure sets. Imagine this, virtually every soft lure sold in stores is released into the environment — every soft lure on the wall. It has been estimated that over 25,000,000 lbs are produced annually — and lost. That’s a lot of soft plastic lure waste. IronClad® technologies offer an effective, responsible response by anglers in regard to these issues and concerns.

Lake Resources recently finished in the top 10 for advanced manufacturing of the (Wisconsin) Governor’s Business Plan Contest. IronClad® technologies also balloted very strongly at ICAST50 in the Best of Show Soft Lure Category behind Pure Fishing.

Fishing Hall-of-Famers who have witnessed IronClad® technologies are lauding this new technology as ‘’breakthrough technology’’; conservation and environmental groups the same.

IronClads® are ‘’Ushering in the Soft Bait Revolution™’’ in favor of all stakeholders.

IronClad® products and technologies were co-developed with the University of Wisconsin Madison Polymer Engineering Center, the Weinert Center for Entrepreneurship and anglers seeking to find solutions to decades old issues and concerns posed by conventional soft bait lures: rip up and tear offs of lures, lost fish, expensive stock ups, and environmental waste swirls in our oceans, lakes, rivers and streams. We have it here.

Lake Resources has also established the Lake Resources Trust, a fund that issues a percentage of company sales for youth angler education, fisheries and wildlife restoration projects.

Spread the word: a revolutionary technology has been developed by an American firm to provide a durable, superior soft lure class while providing an innovative, responsible industry-developed response to halt soft lure waste release in the environment.

For OWAC journalists, Ben Hobbins of Lake Resources will be attending the upcoming OWAC Conference. Ben holds an Executive MBA and an MSE-SBA Master. More information on IronClad® technologies, and interviews may be obtained by contacting Pres/CEO Ben Hobbins at (608) 513-3535. You may visit the company website at www.ironcladlures.com, www.ironcladtackle.com, and www.lakeresourcesgroup.com. You may also email Mr. Hobbins at lakeresourcesgroup@yahoo.com.