September 29, 2007

Contact: Mac McBurney, 805.234.4789

MacDaddy's "Fishing For a Cure" Campaign to Benefit "Casting for Recovery," an International Breast Cancer Charity

Sales of Jewelry Company’s ‘World’s Most Precious Fishing Lure’™

Solid Platinum Pink Ribbon Jewelry Lure and Entire Pink Ribbon Line

Also To Benefit SLO County’s Enhancement, Inc. at Two Events in October

MacDaddy’s, the premiere manufacturer of precious metal and gemstone fishing lures and flies, announced that it has agreed to work with Casting For Recovery, a charity which uses fly-fishing camps throughout the United States, Canada, and Ireland to provide therapy to breast cancer survivors. In addition, the company will work actively with Enhancement, Inc., a health and wellness non-profit organization operating in San Luis Obispo County.

            MacDaddy’s “Fishing for a Cure” breast cancer campaign will donate 10 percent of sales of its entire “Pink Ribbon Collection” line. In addition to the solid platinum lure with its ribbon design in pink sapphires, the Pink Ribbon Collection includes a line of copies to allow participation in the campaign by patrons at lesser price levels.

            These include 14K gold lures with pink sapphires and sterling silver lures with pink cubic zirconia settings. Pricing for these versions is expected to begin as low as $59.95. Matching earrings are available for each level, and the hooks are removable to allow the lures to be worn solely as jewelry.

            MacDaddy’s, which won awards and international publicity with its Million-Dollar Lure marketing campaign in 2006, introduced the new platinum jeweled Pink Ribbon decorative lures at the JCK Jewelry Show in Las Vegas in June. Ten percent of all Pink Ribbon proceeds will be donated to breast cancer research and recovery, according to Teri Conrad, president and CEO of MacDaddy’s Fishing Lures, Inc. “We founded MacDaddy’s with the intention of using it to benefit charitable causes by donating directly or through sponsorships of special events and fundraisers.”

Non-profit Casting For Recovery, whose executive director is Seline Skoug, operates no-cost retreats at camps in 25 states in the U.S., several locations in Canada, and has recently opened operations in Ireland. Some 36 retreats are scheduled in the U.S. this year, specifically for women who have or have had breast cancer.

            Kate Fox, director of communications and development for the Manchester, Vermont-based organization, said more than 800 women are currently on waiting lists for retreats. She said that Casting for Recovery is committed to socioeconomic and cultural diversity. "We enhance the lives of breast cancer survivors by offering no-cost retreats tailored to promote and support mental and physical healing, shared experiences, and the hope that comes from learning new skills," Ms. Fox said, quoting the organization’s website. She can be reached at Kate.fox@castingforrecovery.org or at 1-888-553-3500.Website: www.castingforrecovery.org

            On the local level, MacDaddy plans participation in two events with Enhancement, Inc., in October, which is Breast Cancer Awareness Month.  Oct. 12-14 at the Inn at Morro Bay, a Creative Healing Retreat for Breast Cancer Survivors is scheduled.

            That event springs from the experiences of an artist who found healing through her art during treatment. These retreats provide guided access to a variety of art forms, from music to journaling and yoga, said Shoosh Crotzer, executive director of Enhancement, Inc.

            On October 28, at Edna Valley Winery, a Benefit for Breast Cancer is scheduled from 1:00 to 5:00 p.m. Mac Daddy’s will introduce its Pink Ribbon Collection at that event, and individual pieces will be offered for sale. Contact Enhancement, Inc., Shoosh Crotzer, executive director, 805-771-8640. E-mail at info@enhancementinc.org

            Enhancement, Inc., is a non-profit foundation whose purpose is to teach and disseminate material relating to health and/or wellness, through videos publications, lectures, etc.  Its main focus is quality-of-life issues for breast cancer survivors.

            MacDaddy’s Million-Dollar Lure, crafted in platinum and gold and encrusted with 100 carats of diamonds and rubies (4,753 stones in all) earned extensive coverage in national and international media, including upscale publications like the JCK, Stratos, and Cowboys and Indians magazines, as well as broadcast media such as NBC, ABC, CBS, and FOX, as well as the ESPN and CNN networks, and Mexico’s Televisa channel. Forbes Life featured MacDaddy’s Diamond Eye jeweled fly as the 3rd-day selection in its “must have” 12 Days of Christmas gift feature.

MacDaddy’s Fishing Lures, Inc. has been designing and selling lures and flies made from solid platinum, gold and precious stones since the company's founding in 2004.  Designed for actual use as well as for commemoratives, presentations, and to be worn as jewelry, the MacDaddy's^TM line of lures and flies is available at fine jewelry, gift, and sporting goods stores

worldwide, as well as on the Internet. For further information, contact Mac McBurney, co-founder, at MacDaddy’s Fishing Lures, Inc.^TM, 131 Bridge Street, Suite A, Arroyo Grande, CA 93420.  Call 805.234.4789.  Fax:  805.473.0572.  www.MacDaddysfishinglures.com

MacDaddy'sÔ, MacDaddy's Fishing Lures, Inc.Ô, Million-Dollar LureÔ, World’s Most Precious Fishing Lure™,  Pink Ribbon Collection™, Fishing for a Cure™,  Diamond Eye© are registered trademarks and/or copyrights of MacDaddy's Fishing Lures, Inc. Lures and flies made from precious metals and gemstones, U.S. Pat. Pending.