Wedgetail Ltd, a Stanley company, has put together a winning combination
of designers, manufacturers, and marketing experts to bring out
the most dynamic series of lures on the market today.
It all started when Ken Chaumont of Wedgetail met with Jerry Rago
and Dave Conway at the 2006 ICAST tackle show. "I was extremely
impressed with the fantastic lures Jerry was designing. Jerry wanted
to build some baits using our patented Wedgetail design and wanted
a licensing deal. We walked around the show and ran across several
companies that had knocked off the Wedgetail to build swimbaits.
Jerry pointed out that it was our tail getting all the attention.
At that point Jerry and I agreed it would be better to combine
our efforts and work together," says Chaumont. "Jerry
admitted that he can only do so much by himself building baits
from his shop and was turning down orders."
Within weeks of the show, Rago presented some of the designs he
wanted to build to Ken and the two companies joined forces. Rago
and Chaumont needed a manufacturer that truly understood swimbaits
and how to build them in high volume without sacrificing quality.
Entered Jason Scott. Castaic brings solid experience to the mix. "It's
the most reputable name in the swimbait field," says Chaumont.
"I saw the huge potential using some of my designs and putting
the Wedgetail on them. It's the best tail on any lure I've ever
fished. I'm not a high volume builder and in order to keep up,
I knew I needed help. Ken and I both agreed Castaic could help
us," said Rago.
At that point both Ken and Jerry agreed to approach Jason Scott.
Castaic has the reputation of building quality lures and would
be able to keep up with the demand. Jason agreed to join the team
and bring the name "Built By Castaic" to the table.
"I think this is a first. Three lure companies putting their
heads together to build the best bait possible. Jerry is a world
class designer and Ken is one of the best when it comes to marketing.
I remember Ken from Rat-L-Trap. He was a part of that phenomenon.
This is an exciting team and we are going to have a blast building
all sorts of new baits with Wedgetail." says Scott.
Castaic will still market its own brand of quality lures, but
Jason, Jerry and Ken all agree to help each other with promoting
and building both companies in the rapidly growing market.
The new Rago Real Trout will be marketed under an exclusive license
and marketing agreement with Wedgetail, Ltd. Plans are in the works
for the Rago Real Bream, Rago Real Bass, and Rago Real Shad. All
will incorporate the patented Wedgetail design. Stanley will be
heavily involved in the distribution of all lines.
For more information contact Ken Chaumont at press@fishstanley.com.
|